GIZ: Making dense farming content easy to learn on a phone
The Challenge
The CLM project’s learning content for development agents was bulky and hard to understand. Development agents teach other farmers, so the content they learn from has to be clear first. Bulky print binders and abstract presentations made retention low in rural field stations.
What We Built
More than 40 modules on basic soil and water conservation methods, such as vermicomposting, grass strips, green manure and intercropping, and on beekeeping. We made the content clearer and more inviting, and split it into small chunks so no module overwhelmed the learner. It was delivered as a package that opens directly on a phone and works offline.
How We Worked
We ran the project through our ABLE methodology: restructuring dense technical material into short, actionable pieces, designing the narrative story and visual storyboard, then building interactive modules and testing rigorously with field agents before rollout.
The Result
More than 2,000 development agents trained, each of whom trains other farmers, so the learning reaches well beyond them. GIZ asked for this project after seeing our work on another engagement, achieving high field completion rates and enthusiastic agent adoption.