Institutional Capability Statement

Learning your people actually finish and use on the job.

SINQ is a specialized learning experience design studio in Addis Ababa, Ethiopia. We partner with financial institutions, international development organizations, and enterprises to turn complex manuals, SOPs, and compliance frameworks into interactive, scenario-based digital learning courses.

Organization: SINQ Learning Solutions
Location: Addis Ababa, Ethiopia
Methodology: 9-Step ABLE Framework
Direct Email: info@sinqis.com

1. Organization & Procurement Profile

Official contact, legal entity information, and partner governance.

Organization Name
SINQ Learning Solutions (Sinqe Learning)
Headquarters & Operating Base
Addis Ababa, Ethiopia (Pan-African Delivery)
Executive & Procurement Contact
Fanuel Yilma, Co-founder & Chief Executive Officer
Direct Contact Channels
info@sinqis.com · +251 92 352 2428 / +251 92 462 8974
Web & Professional Network
Institutional Focus
Enterprise Instructional Design, Scenario Simulations, SCORM/xAPI Architecture

2. Core Competencies & Services

End-to-end design and technical development capabilities delivered by our in-house multidisciplinary team.

01

Scenario-Based Learning Design

We replace text-heavy click-next e-learning with realistic workplace dilemmas where learners practice consequential decisions in safe environments.

  • Branching decision trees and consequences
  • Realistic workplace role-playing simulations
  • Microlearning sprints (under 7 minutes)
  • Formative contextual feedback loops
02

Animation & Visual Storytelling

High-craft 2D/3D visual illustration and motion graphics that demystify dense regulations, operational SOPs, and technical architectures.

  • Culturally authentic character design
  • Complex process diagram animations
  • Multi-dialect voiceover narration
  • Engaging UI/UX motion micro-interactions
03

Human-Centered Design (ABLE)

Our proprietary 9-step ABLE methodology aligns subject matter experts and learners to eliminate friction and maximize on-the-job transfer.

  • SME discovery and cognitive task mapping
  • Learner empathy and field research
  • Rapid interactive storyboard prototyping
  • Workplace retention and behavioral telemetry

3. Proven Track Record & Measurable Impact

Representative engagements demonstrating measurable capability improvements across key sectors.

Banking & Financial Services
Anti-Money Laundering & KYC Simulation

Converted 120-page AML compliance binder into an interactive role-play simulation where frontline branch tellers and loan officers uncover complex financial crime patterns.

91%
Completion vs 34% baseline (1,200+ staff)
Humanitarian Aid & NGOs
Field Distribution & Emergency Aid Logistics

Designed mobile-responsive, low-bandwidth distribution scenarios for remote field officers operating in challenging logistics conditions (delivered with international development partners including GIZ and AHEAD).

96%
Field completion · 73% fewer audit errors
Hospitality & Operations
Standardized Frontline Service & Inspection SOPs

Engineered gamified turn-down and room inspection simulators that cut supervisor onboarding overhead while standardizing five-star hospitality benchmarks across multiple properties.

94%
SOP retention score (450+ staff onboarded)

4. Technical Standards & Deployment Architecture

Universal compatibility guaranteed across all standard enterprise LMS environments and low-connectivity contexts.

SCORM & xAPI
Full compliance with SCORM 1.2, SCORM 2004 (2nd–4th editions), and xAPI (Tin Can) with detailed state bookmarking and score tracking.
LMS Agnostic
Tested across Moodle, Canvas, Blackboard, Totara, SAP SuccessFactors, Cornerstone, or hosted offline on local network servers.
Bandwidth Resilient
Aggressive asset compression and progressive caching enabling smooth playback on intermittent mobile cellular connections in remote regions.
Responsive & Touch
HTML5 fluid responsiveness designed for smartphones, tablets, laptops, and desktop workstations without requiring native app downloads.

5. The 9-Step ABLE Delivery Methodology

Structured delivery lifecycle ensuring on-time, high-impact results for complex institutional projects.

Phase 01 · Alignment & Discovery
Step 1: Content Audit & Deconstruction · Step 2: SME Cognitive Alignment · Step 3: Friction & Skill Gap Mapping
Phase 02 · Design & Prototyping
Step 4: Scenario Architecture · Step 5: Branching Logic & Scripting · Step 6: SME Review & Interactive Wireframing
Phase 03 · Production, Launch & Evaluation
Step 7: Multimedia & Animation Build · Step 8: SCORM LMS Integration & Stress Testing · Step 9: Workplace Capability Telemetry & Impact Review

Need a custom proposal or formal capability submission?

Download our verified capability document or book a 30-minute discovery consultation with our leadership team.

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